Why 99.9% of Business Advice Doesn’t Work

(And the Other 0.01% Doesn’t Either…)

There are 582 million entrepreneurs in the world.

Online entrepreneurship specifically makes up a significant percentage of the GPD of the G20 countries.

It’s a multi-billion dollar industry.

And at some point in time, every single one of those 582 million people has looked for business advice.

The majority of them turn to the internet for advice — which is of course, unsurprising to anyone who’s spent more than 5 seconds around the online business space, because we’re all inundated with ads for coaching, courses, business “gurus” selling their systems, and all sorts of very shiny, very exciting looking offers for business training and advice that can be yours for just £997 a month!

It’s all useless.


That whole mini-industry that’s built itself up around giving business advice — all the systems and schemas, all the programmes and courses and books and blogs, the whole lot — useless.

I know that’s a big claim to make. And it’s one I’m fully prepared to back up.

By the end of our time together here, you’re not only going to understand why business advice is the LAST thing you need when it comes to running a beautiful, elegant business that feels like a seamless extension of yourself… you’re also going to know…


  1. What you actually need
  2. Why it's not something anybody can cram into a course and
  3. How to actually go about getting it.

But first, let’s talk about the elephant in the room

“But Jonathan, I got some business advice and it worked for me! So your whole argument is specious and I can just ignore you, right?”

Thing 1: I’m loving the use of the word “specious”, it’s definitely not your normal level of internet-argument vocabulary, and I feel like we should all work to raise the tone of the conversation 🙂

Thing 2: Congrats, you’re in the 0.01%! 

Except … the advice still didn’t work. I mean, I’m happy that you’re happy with whatever happened in your business — but it’s not down to any business advice you received.

You happened to intersect with a piece of advice that already fit with who you are and how you work. You ran with it, and poof!, business success.

Which is fabulous when it happens.

But is also completely dependent on dumb luck.

And I’m not willing to risk my livelihood on dumb luck.


The truth is, business advice doesn’t work.

Because advice isn’t what you need.

Here’s why >>


The truth is, business advice doesn’t work — because advice isn’t what you need. What you really need is this.

Entrepreneurship is a staggeringly enormous economic and social force in the world. Millions of people’s lives and livelihoods depend on it.

Everyone who gets into it thinks they need business advice. Which kinda makes sense… but is a fundamentally flawed assumption.

The truth is, business advice doesn’t work — because advice isn’t what you need. What you really need is this.

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