Redefining Consistency!

Let's return to redefining words again… because I have a ton of fun doing just that 😁!

Let's talk about… Consistency and how it's not JUST about doing things all the time!

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Transcript
Jonathan Stewart:

I wanted to hop back into redefining some words again.

Jonathan Stewart:

As we enter.

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December.

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Often, I hear a lot of conversations around consistency.

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Now this is often brought up when it comes to talk about your marketing.

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And is translated whether misdirected or not, as you need to post more!

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Do things at a regular pace, or at least that's what I've

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seen it being referred to.

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But if you look at the etymology and meaning of the word consistency,

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you'll notice it's a little bit more interesting than that.

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It's an agreement with yourself.

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Now, this can be time-based similar to how this podcast series I'm doing.

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I made an agreement with myself to post a short podcast every day for 30 days.

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Consistency can also mean a host of other things or constraints

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things like the actual message you're putting out or the platform.

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What I'm saying is consistency is an agreement with yourself

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which is denoted by you.

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But what about making sure your audience know you exist?

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Which I've heard a lot!

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Let them know and be clear on what's happening.

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Consistency is an agreement with yourself and that agreement is completely dependent

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on what you want and what you have.

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For example, would I be doing a daily podcast?

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If I was in the middle of a massive project for a client?

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No.

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Would I be doing a daily podcast.

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If my entire family got ill with something like COVID or other horrible things.

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No, probably not.

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Would I be doing a daily podcast.

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If my energy was completely spent and I had a host of other things to do.

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100%.

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No.

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The reality of my situation, what I have.

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Is that I'm in a quiet period of my business.

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A lot of my clients are at a stage where they're moving on with their journey and

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are finished working with me for now.

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It means that I have for the first time in over a year got

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a little bit more free time.

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It means that I'm able to shift things around because now I have more capacity.

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I'm now focusing on different avenues and the reality of my

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business and life has shifted.

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Now I know, because I know how I work, that I sometimes have

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a tendency to over commit.

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So this means I've developed a super simple system to help me record

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and publish my podcast in minutes.

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So no matter what's happening and there have been some weird

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moments in the past couple of weeks, the effort required is low.

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I come in, I hit record and I publish.

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So I've set up my systems in a way that respects the

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reality, knowing that it shifts.

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Systems remember aren't static and that is the joy of this.

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You'll also notice if you're active on either my Instagram and

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Facebook, that I'm actually posting the transcriptions to this podcast.

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Will I keep doing this well, most probably, but sometimes I might miss

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a couple because the agreement that I made to myself, my commitment to

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consistency is that I'll record and publish a podcast episode every day.

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Everything else is extra.

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And that's okay.

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We are bombarded by people telling us to publish all the time, be consistent

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every day and they are completely right.

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Be consistent.

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But that means being in agreement with yourself.

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That means knowing what you can do and working with that reality.

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Instead of forcing yourself into a routine that is just not sustainable.

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Start from you.

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Don't want to go to learn.

Jonathan Stewart:

Reach out to me at simplicity-specialist.com.

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