So this is going to be a slightly different episode. This is a clip from my other podcast that I co-host with Danny Hatcher, around personal knowledge management And in that episode, there's some really interesting stuff around creating a philosophy of practice, like how do you do things and why do you believe what you believe? And as of the time of recording, I'm actually working on this myself and it is making such a difference in how I'm showing up in my business, in every single facet, from the way I'm talking in my marketing to the way I communicate with clients in all of my coaching sessions to every part. So i thought i would share it with you. I haven't considered it cause I have a business. and if I shift on the business perspective, because your philosophy interacts with everything, you do like whole thing from start to finish. And I think a lot of what is done in business when they talk about frameworks and et cetera, this can help influence that. Of like when you know your philosophy and you can see it plain on paper, you can challenge your own philosophies, your own belief systems, your own, everything like you were saying. And that creates this, framework of working, but understanding how you work, you have a better idea of the, although I hate the word niche that you are in because all of the things of you, all of the pieces of you that come together will match with other people who have similar beliefs as you. That is the natural niche. That is the completely and utterly non overly structured, non forced niche that you are put into. It is something that you actually believe right down to the core. One of the things, an example of this is like recently I have been exploring this. I didn't realize that I didn't have a name for it. This is what I've been doing around like systems stuff, because let's be honest for business people systems are boring. Systems aren't sexy. It's so much more fun to be able to sell, other things. That are sexy, like Instagram templates, cuz you can see it. Whereas systems are so like up here and not really clear except they are fundamental to running a business. Now does that mean you need to have all of the tech, all of the, this or the, that not necessarily, but systems are inherently human and if you're running a human focused business or a human type of business, then you need to have systems in place that support that and it really revealed to me going back to the nicheing thing I am not a tech VA and often systems are lumped into the tech VA personality and thing because you like tech, you can put systems together. No, no, no, no. It's beyond that. And that's something that I experienced in my business of this is actually where I'm at. This is what people, this is the assumptions made that actually I'm a tech VA who can just do systems and put piece pieces together. And that is not to say that's a bad thing at all. I don't have that's bad. It just is what is, but it's a whole nother layer on top. It is a whole environment that I'm working in. Another system that I'm playing in. It's a beyond just setting up a piece of tech. And so for me, that's actually helped me niche down, but it's. Natural. Nicheing not forced. Often what I see in the business world is people forcing themselves to go into demographics. Even though people say, oh, you don't need demographics and psychographics, Ando graphics, and PQ graphics. And, but the problem with that is, is that you are not aware. And my assumption I'm making here is that with a philosophy of practice or a pH, like having that, it will help you to niche whether that be down or up is irrelevant, but you have that unique philosophy and perspective that you can share it makes creating content a hell of a lot easier because you have these things that you can talk about because you know them because you can see them and as your philosophy may change or evolve, It can evolve with you. And I think that is something that's quite fascinating from a business perspective I think that is really important, from a business as well as a productivity perspective, because once you know those pieces, once you know what your philosophy is, it can influence what you read, what you consume and how you interact with what you consume as well. A good way to get started on this is going back to an exercise that I do with all of my clients is just the unfiltered brain dump, where you just dump all the things that you do and your able to self-organize afterwards and something that I realized around having a philosophy of practice which is almost like, what is the philosophy of your business? What do you believe? Why do you believe that? And really diving into the depths of the way you work from a whole nother level. And it helps with all of the things that business owners are always struggling with. It's what niche am I in? What am I offers? What do I do? Why do I do it? Why is this? Why is that? It allows you to see the way that you work in a really tangible way, because it's right there in black and white pen and paper, and it's really helpful because we all have biases that get in the way and stop us from achieving what we want to do. And we are human. There are things that we don't like about ourselves, but there is value in what we have because there are so many changes happening in the way that businesses run and the way that we work and so if you run a human business This will help you understand the one human that is always there. Clients come and go. Team members come and go, but there is one person who is always there. And that's you