Why Business Advice Doesn’t Work For You

You've tried all the things, you've put in a fuck-ton of work, you've followed the advice and bought all the courses and have found some success yet you are constantly on the back foot trying to battle a loosing fight and realise you're gonna burn out if you continue.

Or maybe you've found a lot of success but it still doesn't feel the way you want it to feel. What's going on? It's not you. It's business.

Transcript
Speaker:

You are not broken.

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The entire concept of business is.

Jonathan Stewart:

Now that is one hell of a heavy thing to start my first

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episode of this podcast with but I really believe that so many negative

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feelings around productivity, simplicity, building, and growing a business.

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Stems from this feeling, that there is something wrong with you.

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That you aren't doing it in the right way or you're not

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fit to be running a business.

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And the only way you can hope to succeed is to fit into this story that is

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being told by other business experts.

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Now, before I continue with my thoughts and spiels.

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I really do believe that context is incredibly key.

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So let's talk a little bit about where I'm coming from.

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I've been in business for nearly 10 years.

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In fact, I think it's over 10 years.

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Allthough If you really want to be a little bit facetious simplicity

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specialist is around two years old, maybe even a year and a half

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But I started my business journey of entrepreneurship or

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whatever you want to call it.

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As a music teacher I taught guitar.

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I taught piano.

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I taught singing to people who wanted to learn.

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And I think that's where this whole concept of helping people to not feel

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broken, to simplify what business and back then guitar was in a way that

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fits other people because simplicity isn't about doing less or learning

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less or creating less it's around.

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Bringing all the parts of you together.

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When you understand how you work, when you understand what matters

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to you, what's important to you.

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Things become easier.

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Things become simpler because it just flows naturally.

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And this concept of being able to learn the things you enjoy and figure out

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your own way of playing an instrument.

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Is what started this whole process off.

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But, it wasn't always like that.

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I started teaching guitar for a reason.

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Teaching guitar came out of frustration with the traditional

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way that music is taught.

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You have to learn it in a certain way.

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You have to learn classical, you have to learn how to read notation and Tablature.

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You were told how to play music and how to express yourself creatively.

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Otherwise, you couldn't do what you actually wanted to do.

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You had to go through the hard graft first

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now I'm a self-taught guitarist.

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But I did have an opportunity to go to college and that was my experience

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with a proper guitar lesson.

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I came in, excited to play rock metal, Evanescence stuff that excited

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me because that's all I've done.

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But when I entered into my first, third, fifth, like multiple lessons.

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I was told to play C major.

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I for one never wanted to play in C major.

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I never wanted to be a solo guitarists for non-musicians when you learn your

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scales, it starts you off on the realm of solo guitar, lead guitar being upfront.

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Whoop.

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I provide rhythm.

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I wanted to sing and write.

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That's what I enjoyed.

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So chords were fine and by the time I got into the college that I was in.

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I knew most of my chords, I knew how to play them.

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And I asked, I want to learn how to play this song.

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How do I play it?

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Like, how do I play these chords?

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But I was told I had to learn the scales first because the scales

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helped me build up the chords and LA LA blah, blah, blah, blah, blah.

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Now I don't fault my teacher for that because that's how it's traditionally

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taught you do it in a certain way.

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You have to follow a set structure and it builds upon one another.

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And that makes sense.

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If you're teaching it to a robots.

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If you are making someone learn something and they're not passionate about it

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and they don't really care about it.

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That's fine.

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But if you have a young child or an adult who doesn't have all the time

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in the world or has low attention span or whatever it might be, who just

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wants to play the favorite song trying to make them learn scales first is a

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sure-fire way of making them hate music.

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Because when learning to play an instrument, it takes time and

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the ability to just keep playing, because you're gonna just screw up

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over and over again and I honestly feel the same is true for business.

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I believe that to be able to build a successful business.

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You have to have that want that desire and you have to stem from that.

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Your business starts from who you are.

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But often when people come to me as a systems person, or as a

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notion person, They feel like I need to help them fix something.

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Because they feel that they're broken, that something is wrong with them because

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they're not able to stay organized.

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They're not able to create clear task lists and.

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Go through that task list and prioritize, et cetera, et cetera, et cetera.

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That's something.

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Uh, wrong with them.

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They're broken.

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But then know that just doing something.

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They don't want to do because they feel they have to.

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'cause they.

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Bought this course and spent all this money.

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And they have to do it this way because the.

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Joys of marketing.

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Shoving it down your throats around trying to be the best, this, and

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launching your signature offer and niching down, the pain points are

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hammered down if you don't follow the step-by-step process then you fail.

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That is how we as an industry have been taught to sell by punching

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people by making people feel like there's something wrong with them.

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And that's really hard.

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Especially as.

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Building a business, creating a business is probably the hardest.

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hardest form of personal development.

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Because there is no one answer.

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No matter what the gurus and the experts say.

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There is never one answer.

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There are always multiple ways to do things.

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You don't necessarily have to have a single niche.

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And.

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We like to be polarizing.

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Right now.

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I am being polarizing.

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Because I know you'll be interested in what I'm saying.

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But what I believe is real.

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Is that the best way to build a business is to start from you.

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Because you are at the core of your business.

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Yes, you're out there to make a change in the world.

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I started simplicity specialists to help people just like you to

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not feel broken and create a system and a business that works for you.

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I care deeply about your success.

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However.

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It stems from the ideas in my head, from my experiences.

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As a musician, seeing people struggling as, the tech support, seeing people using

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apps and software and solutions that don't fit them, but they're using it because.

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The course they took, told them to.

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Because they saw an entrepreneur or business owner that they look up to.

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Using that software and then falling in to using it, even

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when it doesn't fit for them.

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Even when it doesn't actually work in the way that works for them.

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Because we look up to people and especially in this industry where

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the social media never really matches what the real life is.

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It becomes really difficult.

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To understand why.

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We're living in a world that is so fast paced.

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So always moving all the time.

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What are you going to be looking for?

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The next big thing?

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Tick tock.

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Um, oh, who knows what else is coming next?

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There's always something new.

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That we have to chase because newness feels good because newness

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is a bit of an adrenaline kick and we feel good about that.

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But all the answers.

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Stem from within you.

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But you don't feel like you can be, you.

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'cause no one because you don't see it because you rarely see other

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people in business that work like you.

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That are seeing quote-unquote massive success.

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And the reason why is because it's a generalized field business advice has

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been generalized and boiled down to the certain step-by-step ways of working.

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Which then traps you into thinking you can only be a successful business owner.

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You can only run a successful podcast.

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If you have a sexy spicy intro.

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If you have an intro, which talks about how good you are, how this is that, and

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you have a description and a good, sexy title, and a good this, and a good that.

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Those are all elements.

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Then not.

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Useless.

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But they have to have a place.

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They have to have, an understanding there is context, which is almost always missing

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from most business advice these days.

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It is lacking that individual stroke of magic that makes the online business

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so wonderful because it allows people to be themselves to grow and create

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a business that works around them, that kids in the time to have their

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own hours, but then they get caught.

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By the advice.

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By the, you need to have a project manager.

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Okay.

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If you don't have a project manager, you can't keep self

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organized because you're so stupid.

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You can't do it.

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You need to buy my course, teaching you how to create a

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course because you need a course.

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Because if you don't have a course, you need to have passive income.

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Because if you don't have passive income, you'll never earn enough

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money so that you can live on a beach.

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Maybe I don't want to live on a beach.

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What happens for those people who don't want to live on a beach or retire at 33?

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Advice I've received in the past has been like, oh, you could just do this.

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And then you retire.

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Well, maybe I don't want to retire.

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Maybe I enjoy my business.

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On the other hand, you've got gurus and experts saying, you need

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to do this amount at this time.

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You need to sit down and plan out your week.

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You need to do it in a fixed way.

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This is productivity because, oh my gosh, does it drive me insane?

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Sit down and plan your week.

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You've got to sit down and plan out your week.

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You want to be organized and structured and you structure out your

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day and your time block everything.

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Each individual thing you do, you have to block it out in time and then you do that.

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Well, that's wonderful.

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If you are a solo person, you live alone, you have no one

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else, but I tell you something.

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If my kids want me, I am that.

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If my kids need me, I am there.

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I can not time block my time to say that between this time and that time,

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because if my son wants, wants my attention or needs me for something,

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my tumbler goes out the window.

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Same thing of like, oh, you have to release 3, 4, 5 pieces of content.

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Every single day and be active on your socials.

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Well, that depends.

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If I'm in the house of my kids, I want to give my kids my full attention.

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That's why I started my business.

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To spend more time with my family.

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And I wanted to be working all the time.

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And, and have.

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Uh, fixed way of working, I would have just got a job.

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I want to be at home with my kids.

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I want to have the option to spend as much time on my kids.

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I want to have the option to go on holiday randomly.

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Without having to think about.

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Like, oh, taking time off of work of this, of that.

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The context matters.

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But often we try to fit ourselves in this box.

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We try to make ourselves work in someone else's way without

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understanding the context of why.

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Why do they get up at 5:00 AM in the morning?

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Why does that work for them?

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Why is that important?

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Well, If you work a job and you want to be able to balance

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two things at once, then yes.

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Getting up at 5:00 AM to be able to fit in a few things, make sense, but if

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your context changes, you can change it.

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Just because experts say it doesn't mean that you have to

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change everything that you do.

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Experts our experts.

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In that own understanding and nothing else.

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Outside of that own understanding, there is nothing more that they have.

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As a coach, my focus isn't on.

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Just sharing it.

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This podcast is around sharing my experience with you.

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I'm not here to tell you what to do.

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I'm here to provide you with my context.

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And say here's an alternative.

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To give you the opportunity to.

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Figure out how, uh, how to find more simplicity in your business to open

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the conversation beyond the here's.

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What I do copy me.

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Because you're not broken.

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It's not you.

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That's the problem.

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You are the solution.

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But all business.

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And the way that businesses promoted.

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It's becoming.

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No different to a normal job.

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Everybody has a course.

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Everybody must have multiple courses.

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Everybody must record YouTube videos.

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Now everybody must have a tick talk.

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Because that's what I that's, because what the successful people have.

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And if you don't have that.

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You'll never find success.

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You'll never be able to achieve what I achieve.

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But there is so much lacking in that because.

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For all, you know, that person could spend all day recording the tech talk.

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And that's the only thing they do.

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And that is great.

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That is perfect.

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But if you have kids.

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You can't spend all day recording a tech talk.

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And if you're a perfectionist and someone who wants to create the

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most perfect thing all the time.

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You will struggle to record something so short.

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You are not broken.

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It's not about trying to force yourself.

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Uh, system is just what you do.

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Productivity is just how you work.

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And if you start from a space of understanding that you're not broken,

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that there's not something wrong with you.

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It's just about understanding how you work.

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And you stop that.

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So much opportunity can come your way.

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So much opportunity.

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Okay.

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So.

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I've now had a nice little bit of a discussion around.

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That.

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And how you're not broken.

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So what next, what do I do now?

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Like what's the next step.

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What is the next step?

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Because this is incredibly, incredibly overwhelming.

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And that's the purpose of this podcast.

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The podcast is designed to help you.

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And support you and share with you.

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How to.

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Uh, understand and find the right advice for you.

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Because advice is not fundamentally bad.

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It's flawed.

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This podcast is a discussion and a chance for you.

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To no.

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There was another option.

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That.

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Apps don't matter that you can create a business that works for you.

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So, if you have any questions, feel free to.

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Hit me up on all the socials.

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There will be a link in the description.

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To do so.

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And let me know what questions you have.

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